Insights

Practical ideas for real business growth.

Guides on AI automation, search visibility, conversion and reporting for growing businesses.

Web Typography: Choosing Fonts That Are Easy to Read

Readable text keeps people on the page. This guide to web typography covers choosing fonts, sizes, line length, spacing, contrast and loading…

By Imran M
September 23, 2019 · 7 min read

Analytics & Reporting

Pageviews miss most of what visitors do. Event tracking in Google Analytics records clicks, video plays and downloads. Here is how to…

By Imran M
September 21, 2019 · 7 min read

Performance & Security

Servers fail, sites get hacked and domains expire. A website disaster recovery plan tells you exactly how to get back online. Use…

By Imran M
September 19, 2019 · 6 min read

Ecommerce

Good WooCommerce product filters help shoppers narrow a catalog to the right items fast. Here is how to plan attributes, set up…

By Imran M
September 17, 2019 · 6 min read

Web Development

Agile and waterfall handle scope, budget and change very differently. Here is how each works on business software projects and how to…

By Imran M
September 15, 2019 · 6 min read

SEO

Startups have little time, a new domain and no rankings. This 90 day SEO plan covers the foundations, the keywords to target…

By Imran M
September 13, 2019 · 7 min read

Automation & Integrations

Connecting your website to Salesforce stops leads from being copied by hand. Here are the main integration options, from Web-to-Lead to the…

By Imran M
September 11, 2019 · 7 min read

CRO & UX

Small changes to a contact form can bring in more and better leads. Here is how to choose fields, lay out the…

By Imran M
September 9, 2019 · 7 min read

Ecommerce

Online stores struggle to earn links to product pages. Here are practical ecommerce link building tactics that work, from supplier links to…

By Imran M
September 7, 2019 · 7 min read

WordPress

The block editor is now part of WordPress, but page builders like Elementor, Divi and Beaver Builder are still popular. Here is…

By Imran M
September 5, 2019 · 7 min read

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