Insights

Practical ideas for real business growth.

Guides on AI automation, search visibility, conversion and reporting for growing businesses.

Link Building: Safe Strategies for Small Businesses

Safe, practical ways for a small business to earn links that help rankings, and the tactics to avoid if you never want…

By Imran M
December 27, 2015 · 6 min read

WordPress

A practical planning guide for business owners commissioning a WordPress site: goals, structure, themes, plugins, hosting and upkeep.

By Imran M
December 27, 2015 · 6 min read

Web Development

Buy or build? A practical framework for comparing custom software with off-the-shelf tools on fit, cost, risk and long-term ownership.

By Imran M
December 27, 2015 · 7 min read

Performance & Security

Moving from HTTP to HTTPS is mostly safe for rankings if you treat it as a site move: one redirect per URL,…

By Imran M
December 26, 2015 · 8 min read

CRO & UX

A landing page converts when it matches the promise that brought the visitor, makes one clear offer and removes every reason to…

By Imran M
April 17, 2014 · 7 min read

Web Development

An API is a set of rules that lets one piece of software ask another for data or to do a job.…

By Imran M
April 17, 2014 · 7 min read

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