Ecommerce
Shopify Apps: Which Ones Are Worth Paying For?
A practical way to decide which Shopify apps earn their monthly fee, and which ones are just adding cost and slowing your…
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Guides on AI automation, search visibility, conversion and reporting for growing businesses.
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CRO & UX
A/B Testing for Small Websites: Where to Start
A practical starting point for A/B testing on a small business website, including what to test, how long to run it and…
WordPress
WordPress Template Hierarchy Explained for Site Owners
A plain-English explanation of how WordPress picks the theme file that displays each page, and why it matters to site owners.
Analytics & Reporting
Referral Spam in Google Analytics: How to Filter It Out
What referral spam and ghost spam are, why they distort your Google Analytics reports, and the filters that keep them out.
Automation & Integrations
Zapier for Small Business: Connecting Your Apps
A plain-English introduction to Zapier for small businesses, with practical automations you can set up without code.
Performance & Security
WordPress Speed Optimization: A Step-by-Step Guide
A practical, step-by-step guide to making a slow WordPress site load faster, starting with the fixes that make the biggest difference.
Web Development
Website Development Cost: What Drives the Price
Why two website quotes can be miles apart, and the factors that really drive website development cost.
SEO
Local SEO Checklist for Service Businesses
A step-by-step local SEO checklist for service businesses that want to show up in the local pack and in maps for nearby…
Web Development
REST API Design: Principles for APIs Developers Like Using
The core REST API design principles that make an API predictable, easy to integrate with and pleasant for developers to use.
CRO & UX
CRO Audit: How to Find Where Your Site Loses Leads
A practical conversion audit you can run on your own site to find where leads leak away and which fixes to prioritise.
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