Analytics & Reporting
Conversion Tracking: How to Measure Leads From Your Website
If you cannot see which pages, channels and campaigns produce leads, you are guessing where to spend. Here is how to set…
Category: Analytics & Reporting
Analytics & Reporting
Google Analytics Views and Filters: Setting Up a Clean Reporting View
How to structure Google Analytics views and filters so your reports are clean: a raw data view, a test view, a main…
Analytics & Reporting
Site Search Tracking: Learn What Visitors Look For
Your site search box tells you exactly what visitors want in their own words. Here is how to set up site search…
Analytics & Reporting
Google Analytics Audit Checklist
Bad Analytics data creates bad decisions. Use this Google Analytics audit checklist to verify tracking codes, views, filters, goals, ecommerce and privacy…
Analytics & Reporting
Google Analytics Dashboards: Building Custom Views
A Google Analytics dashboard puts the numbers you check every week on one screen. Here is how to build custom dashboards and…
Analytics & Reporting
Event Tracking in Google Analytics: Clicks, Videos and Downloads
Pageviews miss most of what visitors do. Event tracking in Google Analytics records clicks, video plays and downloads. Here is how to…
Analytics & Reporting
Google Data Studio Dashboards for Marketing Reports
Google Data Studio turns Analytics, Sheets and ad data into shareable dashboards. Here is how to build marketing reports people actually read.
Analytics & Reporting
YouTube Video Tracking With Google Tag Manager
Google Tag Manager can track YouTube plays, milestones and completions on embedded videos. Here is how to set up triggers and what…
Analytics & Reporting
Bounce Rate: What Is Normal and How to Lower It
Bounce rate measures how often visitors leave without a second interaction. Here is what "normal" means by page type, how to diagnose…
Analytics & Reporting
Attribution Models Explained: Who Gets Credit for a Sale?
Attribution models decide which marketing touchpoints get credit for a conversion. Here is what the common models mean and how to use…