Analytics & Reporting
How to Exclude Internal Traffic in Google Analytics
Your own visits, your team's and your developer's can skew Google Analytics. Here is how to exclude internal traffic with IP filters,…
Category: Analytics & Reporting
Analytics & Reporting
GA4 Analysis Hub: Building Your First Exploration
The GA4 Analysis Hub is where Google Analytics 4 does its deeper reporting. Here is how to build your first exploration, a…
Analytics & Reporting
GA4 Setup Guide: Creating Your First Google Analytics 4 Property
Google Analytics 4 launched in October 2020. This GA4 setup guide walks through creating a property, adding a web data stream, installing…
Analytics & Reporting
GA4 vs Universal Analytics: What Is Different
GA4 vs Universal Analytics compares Google's new Analytics 4 property model with the familiar Universal Analytics views. Learn what changed in events,…
Analytics & Reporting
UTM Parameters: How to Tag Campaign Links
UTM parameters tell Google Analytics where a visit came from. Learn the five tags, how to build tagged links, naming rules that…
Analytics & Reporting
Google Analytics Annotations: Recording What Changed and When
Google Analytics annotations let you note site changes, campaigns and outages right on your traffic graphs. Here is how to add them…
Analytics & Reporting
Server-Side Tagging in Google Tag Manager
Server-side tagging in Google Tag Manager explained as a new beta-era approach: how it differs from client tags, privacy and performance angles,…
Analytics & Reporting
Landing Pages Report: Finding Your Best Entry Pages
How to use the Google Analytics Landing Pages report to find your best and worst entry pages, tie them to goals, and…
Analytics & Reporting
Behavior Flow Report: How Visitors Move Through Your Site
A practical guide to the Behavior Flow report in Google Analytics: how to read it, settings that make it useful, the questions…
Analytics & Reporting
Google Tag Manager for WordPress: Setup Guide
How to install Google Tag Manager on WordPress with a plugin or theme code, connect Universal Analytics, test with Preview mode and…