Analytics & Reporting Archives - Page 2 of 4

Analytics & Reporting

YouTube Video Tracking With Google Tag Manager

Google Tag Manager can track YouTube plays, milestones and completions on embedded videos. Here is how to set up triggers and what…

By Imran M
June 13, 2018 · 6 min read

Analytics & Reporting

Bounce rate measures how often visitors leave without a second interaction. Here is what "normal" means by page type, how to diagnose…

By Imran M
June 12, 2018 · 6 min read

Analytics & Reporting

Attribution models decide which marketing touchpoints get credit for a conversion. Here is what the common models mean and how to use…

By Imran M
May 23, 2018 · 5 min read

Analytics & Reporting

IP anonymization tells Google Analytics to drop part of each visitor's IP address before storing it. Here is how to switch it…

By Imran M
April 20, 2018 · 6 min read

Analytics & Reporting

With GDPR arriving in May, many sites are rethinking cookie banners. Here is what proper cookie consent means for analytics and ad…

By Imran M
April 18, 2018 · 7 min read

Analytics & Reporting

GDPR enforcement begins on 25 May 2018. Here is how to prepare Google Analytics around consent, retention and documentation without panic.

By Imran M
March 22, 2018 · 6 min read

Analytics & Reporting

When a visitor moves from your main site to a booking or checkout domain, Analytics can split them into two people. Cross-domain…

By Imran M
February 23, 2018 · 6 min read

Analytics & Reporting

If AdWords cannot see your leads and sales, automated bidding is flying blind. Here is how to track conversions cleanly for forms…

By Imran M
February 22, 2018 · 6 min read

Analytics & Reporting

Traffic has fallen and everyone wants to know why. Here is a calm, step by step method to find the cause in…

By Imran M
August 13, 2016 · 6 min read

Analytics & Reporting

Most of your organic keywords now show up as (not provided) in Google Analytics. The data has not vanished completely, though. Here…

By Imran M
July 23, 2016 · 7 min read