Analytics & Reporting
Google Analytics Audit Checklist
Bad Analytics data creates bad decisions. Use this Google Analytics audit checklist to verify tracking codes, views, filters, goals, ecommerce and privacy…
Category: Analytics & Reporting
Analytics & Reporting
Google Analytics Dashboards: Building Custom Views
A Google Analytics dashboard puts the numbers you check every week on one screen. Here is how to build custom dashboards and…
Analytics & Reporting
Event Tracking in Google Analytics: Clicks, Videos and Downloads
Pageviews miss most of what visitors do. Event tracking in Google Analytics records clicks, video plays and downloads. Here is how to…
Analytics & Reporting
Google Data Studio Dashboards for Marketing Reports
Google Data Studio turns Analytics, Sheets and ad data into shareable dashboards. Here is how to build marketing reports people actually read.
Analytics & Reporting
YouTube Video Tracking With Google Tag Manager
Google Tag Manager can track YouTube plays, milestones and completions on embedded videos. Here is how to set up triggers and what…
Analytics & Reporting
Bounce Rate: What Is Normal and How to Lower It
Bounce rate measures how often visitors leave without a second interaction. Here is what "normal" means by page type, how to diagnose…
Analytics & Reporting
Attribution Models Explained: Who Gets Credit for a Sale?
Attribution models decide which marketing touchpoints get credit for a conversion. Here is what the common models mean and how to use…
Analytics & Reporting
IP Anonymization in Google Analytics
IP anonymization tells Google Analytics to drop part of each visitor's IP address before storing it. Here is how to switch it…
Analytics & Reporting
Cookie Consent Banners: What They Mean for Your Tracking
With GDPR arriving in May, many sites are rethinking cookie banners. Here is what proper cookie consent means for analytics and ad…
Analytics & Reporting
GDPR and Google Analytics: Consent and Data Retention
GDPR enforcement begins on 25 May 2018. Here is how to prepare Google Analytics around consent, retention and documentation without panic.