Insights

Practical ideas for real business growth.

Guides on AI automation, search visibility, conversion and reporting for growing businesses.

Long-Tail Keywords: Why Smaller Searches Win

Chasing the biggest keywords is slow and expensive. Longer, more specific searches are easier to win and often bring visitors who are…

By Imran M
May 7, 2016 · 6 min read

Ecommerce

Showing prices in a shopper's own currency removes a common reason for abandoned baskets. Here is how to set up multi-currency in…

By Imran M
May 5, 2016 · 6 min read

CRO & UX

Parallax effects look impressive in a demo. On a real business site, they need to earn their place. Here is how to…

By Imran M
May 3, 2016 · 6 min read

SEO

Site moves are where rankings quietly disappear. This checklist covers what to do before, during and after a migration so search traffic…

By Imran M
May 1, 2016 · 7 min read

Automation & Integrations

Not every lead deserves a sales call today. Lead scoring ranks them by fit and interest so your team spends time where…

By Imran M
April 30, 2016 · 7 min read

Performance & Security

Cloudflare's free plan can make a WordPress site faster and safer, but the wrong settings cause redirect loops and broken admin pages.…

By Imran M
April 28, 2016 · 7 min read

Ecommerce

WooCommerce gives you a solid base for search, but the defaults leave gaps. These are the settings, page improvements and plugins that…

By Imran M
April 27, 2016 · 7 min read

CRO & UX

Arrows, faces, lines and space can all steer a visitor's eye towards the thing you want them to do. Here is how…

By Imran M
April 25, 2016 · 7 min read

Analytics & Reporting

Calculated metrics let you build your own measures from existing Google Analytics data. Here is how to create them and a set…

By Imran M
April 23, 2016 · 6 min read

Analytics & Reporting

Standard ecommerce tracking tells you what sold. Enhanced Ecommerce shows the whole path from product view to purchase. Here is how to…

By Imran M
April 21, 2016 · 6 min read

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