Web Development
Code Audit: What a Software Review Should Cover
A code audit tells you what you actually own before you build on it, buy it or hand it to a new…
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SEO
Featured Snippets: How to Win Position Zero
Featured snippets put one page's answer above every other result. Here is how Google chooses them and how to shape your pages…
Automation & Integrations
Email Deliverability: Keeping Automated Emails Out of Spam
Order confirmations, enquiry notifications and follow-ups only work if they reach the inbox. Here is how to keep automated emails out of…
CRO & UX
Material Design: What Google’s Design Language Means for Websites
Google's Material Design has spread from Android apps to websites. Here is what it is, how it differs from flat design, and…
WordPress
WordPress Popup Plugins That Respect Visitors
Popups can grow an email list quickly, and they can also drive visitors away. Here is how to choose a WordPress popup…
CRO & UX
Conversion Copywriting: Writing Pages That Get the Click
The words on a page decide whether visitors act or leave. Here is a practical approach to conversion copywriting for service pages,…
Automation & Integrations
Automated Social Proof: Collecting Testimonials After Each Job
Most happy customers would leave a review if someone asked at the right moment. Here is how to automate that ask after…
Analytics & Reporting
Form Submission Tracking With Google Tag Manager
If your website exists to generate enquiries, tracking form submissions is the most important measurement you can set up. Here is how…
SEO
NAP Consistency: Why Your Business Details Must Match Everywhere
Your business name, address and phone number appear on dozens of sites. When they do not match, customers and search engines get…
Performance & Security
WordPress Caching Plugins Compared
A caching plugin is one of the quickest ways to speed up a WordPress site. Here is how caching works and how…
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