Insights

Practical ideas for real business growth.

Guides on AI automation, search visibility, conversion and reporting for growing businesses.

Hotel Website Design: Driving Direct Bookings

Every booking that comes through an online travel agent costs you commission. A well-designed hotel website gives guests a reason, and an…

By Imran M
July 24, 2016 · 7 min read

Analytics & Reporting

Most of your organic keywords now show up as (not provided) in Google Analytics. The data has not vanished completely, though. Here…

By Imran M
July 23, 2016 · 7 min read

Performance & Security

AWS, Azure and simple VPS providers can all host a business website well. The right choice depends less on the platform and…

By Imran M
July 20, 2016 · 7 min read

WordPress

Moving an existing site to WordPress is mostly a planning job. Here is how to move your content, keep your search traffic…

By Imran M
July 19, 2016 · 8 min read

Analytics & Reporting

Linking AdWords and Google Analytics takes a few minutes and shows you what your paid clicks do after they land. Here is…

By Imran M
July 17, 2016 · 8 min read

WordPress

The default WordPress dashboard is built for bloggers, not for business owners. A few custom dashboard widgets turn it into a useful…

By Imran M
July 15, 2016 · 8 min read

Web Development

Facebook open-sourced GraphQL last September and developers have been debating it against REST ever since. Here is a plain comparison to help…

By Imran M
July 12, 2016 · 8 min read

CRO & UX

Phones bring in a growing share of visits, yet they usually produce a much smaller share of sales and enquiries. Here is…

By Imran M
July 10, 2016 · 8 min read

SEO

Bad links can hold a site back for years. This guide shows how to run a backlink audit, decide which links are…

By Imran M
July 7, 2016 · 8 min read

Ecommerce

WooCommerce 2.6 changed how shipping works, with zones at the centre. This guide walks through setting up zones, rates and classes so…

By Imran M
July 5, 2016 · 8 min read

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