Analytics & Reporting
AdWords Conversion Tracking: Setup for Leads and Sales
If AdWords cannot see your leads and sales, automated bidding is flying blind. Here is how to track conversions cleanly for forms…
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Ecommerce
WooCommerce Product Import: Moving a Catalog in Bulk
Moving hundreds of products by hand is a waste of time. Here is how to use WooCommerce's built-in CSV importer to load…
Web Development
MVP Development: Building the Smallest Useful Version
A minimum viable product is not a half-broken app. It is the smallest thing that delivers real value and hard lessons. Here…
WordPress
WordPress Custom Fields Without a Plugin
WordPress can store extra fields on posts without a custom fields plugin. Here is how the built-in post meta system works and…
Web Development
Data Migration Between Systems: A Safe Process
A data migration is only finished when the new system is trusted. Here is a step-by-step process that keeps records intact and…
CRO & UX
Google Optimize: Running Your First A/B Test
Google Optimize lets you test page variants without a big testing budget. Here is how to set up your first experiment and…
Automation & Integrations
Robotic Process Automation: Is It Right for a Small Business?
Software robots can copy the clicks and keystrokes your team repeats every day. Here is how to tell if RPA is worth…
WordPress
Gutenberg Is Coming: How to Prepare Your WordPress Site
The new WordPress block editor is available now as a beta plugin. Here is how to test it safely and prepare your…
Performance & Security
Chrome’s Not Secure Warning: What It Means for Your Site
Chrome already labels many HTTP pages as Not Secure. Google has announced that every HTTP page will get the same treatment. Here…
SEO
Mobile-First Indexing: What Changes for Your Site
Google is shifting to use the mobile version of your site as the primary one for ranking. Here is what changes, what…
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