Website creation is growing in popularity. You are going to have an increasing amount of competition within your business niche concerning sites on the web. So go through this article and learn what you can to stay ahead of your competitors.
Using a fixed position navigation will help your users use it with ease. This means locking the navigation panel when a person scrolls down a single page. This is ideal for both visitors and marketers alike, as desired actions are executed much more quickly.
Watch your color scheme on your site. It is important to have text that is easy to read on your chosen background color. There is data that shows that people have an easier time reading dark text on a light background. The opposite is still readable, but not optimal. If you’re unsure about the color combo you’ve used, solicit feedback from a trusted friend before the site goes live.
Let visitors cancel actions if they want to. This could be a form that they have been filling out, registering for newsletters or emails, or even browsing the website for certain topics or archives. Visitors with second thoughts are not going to appreciate being locked into an action. They will feel that they are being forced to act against their wishes, and it will be unlikely that they will want to return to your site after such an experience.
Choose a good background. Some sites use moving GIF images in the background which may at times be good, but mostly it just makes the text hard to read. Your audience will have a more pleasurable browsing experience if your background is conducive to reading your text.
Create an easily scannable website. Most visitors won’t actually read everything you write and will skim for what they want. Make sure your text is placed in sections, so readers can look over it quickly. Also, the more important info should be kept towards the top. Each of these things needs to be given proper attention because they are what will help keep visitors coming back to your website.
Consider a free software package when you are setting up your website. Though expensive software is certainly available, free products can work just as well when it comes to setting up and running your site. Instead, look around for a free product which has the tools you need.
Make sure you site is optimized for previous versions of Microsoft Internet Explorer, especially IE 7 and 8. Most people have a love-hate relationship with IE; however, many people are still using it, including older versions. Unfortunately, many aspects of your site may not be compatible or displayed properly due to outdated rendering standards, so you may have to create some fixes for the elements that do not work properly. Specifically, read about the “box model bug” that plagued IE for years.
Use navigation that is easy, clear, and simple to maintain. Placing your navigation links in easy to find locations will help you keep visitors on your website. It is important to keep the navigational structure tidy and organized.
Your business is your life and by educating yourself in website creation you guarantee that you will be able to outpace your competition when it matters most. Use the aforementioned information to help you build a site you can be proud of.