Web Development
Single Page Applications: Pros and Cons for Business Sites
Single page applications feel fast and app-like, but they bring trade-offs for SEO, analytics, accessibility and cost. Here is when an SPA…
Month: November 2019
Web Development
Software Development Pricing: Fixed Price vs Time and Materials
Fixed price and time and materials are the two main ways to pay for software development. Here is how each model works,…
Automation & Integrations
Automated Appointment Reminders by Email and SMS
Automated appointment reminders cut no-shows and save staff time. Here is how to plan timing, choose email or SMS, write messages, handle…
Analytics & Reporting
Google Analytics Views and Filters: Setting Up a Clean Reporting View
How to structure Google Analytics views and filters so your reports are clean: a raw data view, a test view, a main…
WordPress
WordPress Updates: Core, Theme and Plugin Release Basics
How WordPress releases work: major and minor core versions, automatic background updates, how plugins and themes are updated, and a safe routine…
Analytics & Reporting
Site Search Tracking: Learn What Visitors Look For
Your site search box tells you exactly what visitors want in their own words. Here is how to set up site search…
Ecommerce
Product Schema: Showing Price and Reviews in Search
Product schema markup helps Google show price, availability and star ratings for your products in search results. Here is what to include,…
WordPress
Jetpack Review: Which Modules Are Worth Turning On?
Jetpack bundles dozens of WordPress features into one plugin. Here is an honest look at which modules are worth enabling for a…
CRO & UX
User Testing on a Budget: Five Users Are Enough
You do not need a lab or a big budget to learn why visitors struggle on your site. Here is how to…
Web Development
Event Registration Websites: Features and Options
Planning an event registration website? Here are the features that matter, from ticket types and payments to waitlists and check-in, and how…