Automation & Integrations
Payment Gateway Integration for Custom Websites
What it takes to add online payments to a custom website: choosing a gateway, hosted vs embedded checkout, PCI scope, Strong Customer…
Month: November 2019
CRO & UX
Lead Form Placement: Where Forms Convert Best
Where you put a lead form matters as much as what is in it. Here is how to decide between above the…
SEO
SEO Reporting: What a Monthly Report Should Show
A good monthly SEO report ties search work to leads and sales. Here is what it should include, which metrics matter, which…
Ecommerce
WooCommerce Product Reviews: Collecting and Displaying Them
How to turn on, collect, moderate and display WooCommerce product reviews, including verified owner settings, review request emails, star ratings in search…
Performance & Security
OWASP Top 10: Common Web Application Security Risks
The OWASP Top 10 lists the most critical web application security risks. Here is each item from the current 2017 list explained…
SEO
BERT Update: What It Means for Your Content
Google announced BERT on 25 October 2019. Here is what the update does, which searches it touches, why you cannot optimize for…