One of the most effective Internet marketing strategies that you can employ is search engine optimization. The higher up your site is in search results, the more visibility you will have to potential customers. Here are some good suggestions you can use to get better search engine results.
When you are trying to optimize your website for the search engines, having a lot of keyword density is very important. Your keyword content on any given page should not exceed 20 percent.
Search engines improve your rankings based not just on hits, but also on the length of time of each hit. Increasingly, evidence shows that the time a viewer spends looking at a website (per Quantcast scores and other measures)increases the page ranking. These will have an effect on the ranking of your page. Try adding forums to the site, or allow for comments on key topics and articles. Encouraging participation will increase the amount of time visitors want to stick around.
You need a well-coded site when you plan on using SEO efforts to increase site traffic. Search engines are not humans and their spiders will not make exceptions for inadequate code. Text-free Flash will be entirely overlooked by spiders.
When you use properly descriptive title tags, you are ensuring that the search engines understand what content is on your website. When writing tags, keep in mind that the majority of search engines only show up to 60 characters of content. This also holds true for keywords appearing at the end of longer tags.
It is essential to regularly add new content and publish fresh articles. Set a weekly goal for yourself, and make sure to stick to it. A search engine will prefer a page with updated content over one that is lacking new material. Featuring new content frequently will earn the site a much better ranking.
Try switching to writing in search engine optimization style to enhance your search results. This style simply means increasing the number of times your keyword is repeated without disrupting the writing flow. When search engines can find and evaluate your keywords, you should see your rankings improve.
Try moving to the podcast arena. Podcasts are visual or audio recordings, or sometimes streamed live, that give the consumer important information on the topics you want to cover in the show. Taking advantage of the growing popularity of podcasts is as easy as grabbing a webcam or other video or audio recorder. This way, descriptions of the podcasts you have will appear in search results.
Get listed for free with Google and Yahoo! to increase your publicity. Services such as these will provide free publicity, which in turn will bring you more website visitors and exposure. Any opportunity you get for publicity, especially if it is free, should not be turned away.
Make sure every image on your site has the descriptive “alt” tag. That is the best way to optimize the SEO value for that page. If the person viewing your site has blocked images from being seen, these tags will replace those images. Search engines read these tags and index them, so you can boost your page rankings by having keywords in them.
Choose a domain name that is key-word rich. After all, you want people to find your website easily. Remember that many people will find your site if your site has products they are searching for. Don’t assume that most visitors will simply be from advertisements.
Joining certain community organizations, such as a Better Business Bureau or a Chamber of Commerce can help improve your search engine optimization. These sites typically will have a link to your website, and this can help if someone does a local search. You also get the added benefit of trust and legitimacy by maintaining a good rating with the Better Business Bureau.
Give your articles keywords to improve your SEO. Putting the right keywords in your articles will make search engines respond positively to them. If your search engine ranking is higher, that means more traffic for your website. Put one of your keywords in your title and in the conclusion. You will also want to include it throughout the text.
Internal links must use relevant anchor text for the best impact. A common example of poor anchor text is “click here”. This anchor text contributes nothing to your search rank. Using the right keywords as anchor text will allow you to be noticed by those crawling spiders.
While the SEO tips in this article can benefit your site as of today, keep in mind that the algorithms used by search engines do change frequently. Make sure you stay current with the latest SEO techniques so that your website will not slip down the search rankings.