SEO
rel=sponsored and rel=ugc: Google’s New Link Attributes
Google added rel=sponsored and rel=ugc in September 2019. Here is what they mean, how they relate to nofollow, and when to use…
Category: SEO
SEO
SEO for Startups: A Practical First 90 Days Plan
Startups have little time, a new domain and no rankings. This 90 day SEO plan covers the foundations, the keywords to target…
SEO
FAQ Schema: How to Get FAQ Rich Results
Google now shows FAQ rich results in search. Here is how FAQ schema works, which pages qualify, how to add the markup…
SEO
YMYL Pages: Extra SEO Care for Health and Finance Sites
YMYL means Your Money or Your Life. Here is what Google's rater guidelines mean by it, which pages qualify, and how to…
SEO
Google Medic Update: Lessons for Health and Wellness Sites
The August 2018 Google Medic Update hit many health and wellness sites hard. Here is what changed, what "Medic" really meant, and…
SEO
E-A-T: How Google Judges Expertise, Authority and Trust
E-A-T stands for expertise, authoritativeness and trustworthiness. Here is what it means in Google's rater guidelines, why it matters more for some…
SEO
HARO: Earning Press Links From Journalist Requests
HARO connects journalists with expert sources. Used with care, it can earn press mentions and links. Here is a practical process for…
SEO
What Is SEO? A Plain-English Guide for Business Owners
SEO is how you help the right people find your site in search results. Here is a plain-English guide to what it…
SEO
Local SEO for Pharmacies: Competing With Chains in Local Search
Independent pharmacies can still win local search against chains by owning their Google listing, reviews, NAP data and location pages. Here is…
SEO
Anchor Text: Best Practices for Internal and External Links
Anchor text is the clickable wording of a link. Used well, it tells people and search engines what the destination is about.…