SEO
How to Write a Blog Post That Ranks
A practical method for writing blog posts that rank: pick a query you can win, match the intent, structure the page for…
Category: SEO
SEO
Fake Google Reviews: How to Report and Remove Them
Fake Google reviews hurt trust and local rankings. Here is how to spot them, report them through Google and respond without making…
SEO
Local Keyword Research: Finding the Terms Nearby Customers Use
Local keyword research finds the search phrases people nearby use when they need your service. Here is how to build a practical…
SEO
Organic CTR: How to Get More Clicks From the Same Rankings
Organic CTR is the share of searchers who click your result after seeing it. Improving it means more visits without needing higher…
SEO
Guest Blogging: Does It Still Work for SEO?
Guest blogging still works when the goal is reaching a real audience on a relevant site. It stops working when it turns…
SEO
Franchise SEO: Balancing Brand Pages and Local Pages
Franchise SEO has to serve two goals at once: a strong national brand and dozens or hundreds of locations that each need…
SEO
Local SEO for Funeral Homes: Being Found When Families Need You
Families usually search for a funeral home on a phone, under stress, and pick from the first few local results. Here is…
SEO
SEO Reporting: What a Monthly Report Should Show
A good monthly SEO report ties search work to leads and sales. Here is what it should include, which metrics matter, which…
SEO
BERT Update: What It Means for Your Content
Google announced BERT on 25 October 2019. Here is what the update does, which searches it touches, why you cannot optimize for…
SEO
How to Optimize a Homepage for SEO
Your homepage is often the strongest domain page, but it is easy to waste. Here is how to optimize a homepage for…