CRO & UX
Above the Fold: What to Put at the Top of Your Homepage
The top of your homepage is the only part every visitor sees. Here is what belongs above the fold, what to leave…
Category: CRO & UX
CRO & UX
Video Backgrounds on Websites: Pros and Cons
A video background can make a homepage feel alive, but it can also slow the page, distract visitors and fail on phones.…
CRO & UX
User Testing on a Budget: Five Users Are Enough
You do not need a lab or a big budget to learn why visitors struggle on your site. Here is how to…
CRO & UX
Lead Form Placement: Where Forms Convert Best
Where you put a lead form matters as much as what is in it. Here is how to decide between above the…
CRO & UX
Multivariate Testing vs A/B Testing
A/B tests compare two pages. Multivariate tests compare many combinations. Here is how multivariate testing differs, when you have enough traffic, and…
CRO & UX
Web Typography: Choosing Fonts That Are Easy to Read
Readable text keeps people on the page. This guide to web typography covers choosing fonts, sizes, line length, spacing, contrast and loading…
CRO & UX
Contact Forms That Convert: Layout, Fields and Follow-Up
Small changes to a contact form can bring in more and better leads. Here is how to choose fields, lay out the…
CRO & UX
Dark Mode for Websites: Should You Offer It?
Operating systems and browsers now support prefers-color-scheme. Here is when a dark theme helps users, what it costs to build, and how…
CRO & UX
Accessibility Overlays: Do They Make a Site Compliant?
Accessibility overlays promise one-click compliance with a JavaScript widget. Here is what they can and cannot do, and why real fixes in…
CRO & UX
Lead Magnets That Work for Service Businesses
Lead magnets help service businesses collect contacts by offering something useful before a sales call. Here are formats that work, how to…