CRO & UX
Hotjar vs Crazy Egg: Which Heatmap Tool Fits?
An honest comparison of Hotjar and Crazy Egg for small businesses: what each tool does well, where it falls short and how…
Category: CRO & UX
CRO & UX
Conversion Rate Optimization: A Beginner’s Guide
A practical introduction to conversion rate optimization: what to measure, how to find where visitors drop off, and how to test changes…
CRO & UX
A/B Testing for Small Websites: Where to Start
A practical starting point for A/B testing on a small business website, including what to test, how long to run it and…
CRO & UX
CRO Audit: How to Find Where Your Site Loses Leads
A practical conversion audit you can run on your own site to find where leads leak away and which fixes to prioritise.
CRO & UX
Landing Page Optimization: Elements That Convert
A landing page converts when it matches the promise that brought the visitor, makes one clear offer and removes every reason to…