Insights

Practical ideas for real business growth.

Guides on AI automation, search visibility, conversion and reporting for growing businesses.

Flat Design: Is It Right for Your Website?

What flat design is, where it helps and where it hurts, and how to use a flatter style without making buttons and…

By Imran M
February 3, 2016 · 6 min read

SEO

How Google's mobile-friendly update works, how to check whether your pages pass, and the fixes that matter most for small business sites.

By Imran M
February 1, 2016 · 7 min read

Performance & Security

What Let's Encrypt is, how its free certificates compare with paid SSL, and whether it is ready for your business website.

By Imran M
January 31, 2016 · 6 min read

Ecommerce

How WooCommerce upsells and cross-sells work, how to set them up, and how to pick offers that customers actually want.

By Imran M
January 29, 2016 · 6 min read

WordPress

A practical comparison of custom built and premium WordPress themes, covering cost, performance, maintenance and the hidden trade offs.

By Imran M
January 28, 2016 · 7 min read

CRO & UX

An honest comparison of Hotjar and Crazy Egg for small businesses: what each tool does well, where it falls short and how…

By Imran M
January 25, 2016 · 7 min read

Automation & Integrations

The repetitive office tasks that are easiest to automate, the tools that do it, and a simple way to choose what to…

By Imran M
January 24, 2016 · 6 min read

Analytics & Reporting

A practical guide to moving from classic Google Analytics to Universal Analytics without losing history or breaking your goals and events.

By Imran M
January 23, 2016 · 6 min read

Analytics & Reporting

A step by step guide to connecting Search Console with Google Analytics so you can see search queries next to your traffic…

By Imran M
January 21, 2016 · 7 min read

Performance & Security

A plain checklist for keeping a business WordPress site safe, from updates and logins to backups, hosting and a clean recovery plan.

By Imran M
January 18, 2016 · 8 min read

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