Insights

Practical ideas for real business growth.

Guides on AI automation, search visibility, conversion and reporting for growing businesses.

Shopify SEO: What You Can and Cannot Control

Shopify gives you strong ecommerce hosting with SEO limits built in. Here is what you can control in 2018 and what the…

By Imran M
March 26, 2018 · 6 min read

CRO & UX

Lead generation websites are built to earn enquiries, not just traffic. Here is what makes them work: offer clarity, page focus, forms…

By Imran M
March 26, 2018 · 6 min read

Web Development

Nonprofit websites succeed when donation and volunteer paths are obvious, trustworthy and mobile-friendly. Here is what to prioritise in the design.

By Imran M
March 25, 2018 · 6 min read

Analytics & Reporting

GDPR enforcement begins on 25 May 2018. Here is how to prepare Google Analytics around consent, retention and documentation without panic.

By Imran M
March 22, 2018 · 6 min read

WordPress

A WordPress portfolio should make your best work easy to scan and easy to enquire about. Here are layouts and content patterns…

By Imran M
March 20, 2018 · 6 min read

Ecommerce

WooCommerce Bookings turns appointment and rental services into bookable products on your WordPress store. Here is when it fits and how to…

By Imran M
March 19, 2018 · 6 min read

Web Development

Technical debt is the future cost of shortcuts taken to ship sooner. Here is how to recognise it and decide when to…

By Imran M
March 18, 2018 · 6 min read

Performance & Security

Store owners must disable early TLS on payment card flows by 30 June 2018 for PCI DSS. Here is what to check…

By Imran M
March 15, 2018 · 6 min read

Automation & Integrations

Connecting your site to Mailchimp via the API keeps lists accurate when someone signs up. Here is how syncing works and what…

By Imran M
March 14, 2018 · 6 min read

CRO & UX

Statistical significance tells you whether an A/B test result is likely real or random noise. Here is a plain explanation for marketers…

By Imran M
March 11, 2018 · 6 min read

Turn insights into results

Let's discuss your goals and find the right solution for your business.