Web Development
Gym Website Design: Memberships and Class Schedules
A gym website has to sell memberships and answer the practical questions members ask every week: when is class, how do I…
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SEO
Anchor Text: Best Practices for Internal and External Links
Anchor text is the clickable wording of a link. Used well, it tells people and search engines what the destination is about.…
Automation & Integrations
Automated Review Requests: Getting More Reviews Without Chasing
Most happy customers will leave a review if you ask at the right moment and make it easy. Here is how to…
WordPress
WordPress Real Estate Sites: IDX Plugins and Listing Layouts
A good real estate website gives buyers fast property search and gives agents steady leads. Here is how to choose an IDX…
Ecommerce
Abandoned Checkout Recovery for Shopify Stores
Shopify can email shoppers who leave checkout before paying. Here is how to set it up, improve the email, add follow-ups and…
CRO & UX
Reducing Form Abandonment: Field-by-Field Fixes
People start your form and then leave. Here is how to find which fields cause the drop-off and practical fixes for names,…
Analytics & Reporting
IP Anonymization in Google Analytics
IP anonymization tells Google Analytics to drop part of each visitor's IP address before storing it. Here is how to switch it…
Analytics & Reporting
Cookie Consent Banners: What They Mean for Your Tracking
With GDPR arriving in May, many sites are rethinking cookie banners. Here is what proper cookie consent means for analytics and ad…
Automation & Integrations
Microsoft Flow: Automating Office 365 Tasks
Microsoft Flow connects Office 365 apps and other services so routine tasks run on their own. Here is how it works and…
WordPress
Custom WordPress Plugin Development: When You Need One
Off-the-shelf plugins cover most needs, but not all. Here is how to tell when a custom WordPress plugin is the better choice…
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