Automation & Integrations
ERP Integration With Your Online Store
Connecting an online store to an ERP keeps orders, stock and finance in sync. Here is what to plan, which data usually…
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CRO & UX
Lead Magnets That Work for Service Businesses
Lead magnets help service businesses collect contacts by offering something useful before a sales call. Here are formats that work, how to…
SEO
HARO: Earning Press Links From Journalist Requests
HARO connects journalists with expert sources. Used with care, it can earn press mentions and links. Here is a practical process for…
WordPress
Divi vs Elementor: Page Builder Comparison
Divi and Elementor are two of the most used WordPress page builders in 2018. Here is a practical comparison of workflow, design…
CRO & UX
User Personas: Designing for Your Real Customers
User personas describe the real people you design for, not vague demographics. Here is how to build useful personas and apply them…
SEO
What Is SEO? A Plain-English Guide for Business Owners
SEO is how you help the right people find your site in search results. Here is a plain-English guide to what it…
Performance & Security
Redis Object Caching for WordPress Sites
Redis object caching stores WordPress data in memory so pages hit the database less. Here is when it helps, how it fits…
WordPress
How to Build a Membership Site on WordPress
WordPress can power a solid membership site with the right plugin, payment setup and content plan. Here is how to build one…
Ecommerce
Google Merchant Center Product Feeds: Setup and Common Errors
Google Merchant Center product feeds power Shopping ads and free listings formats Google offers. Here is how to set one up and…
CRO & UX
Comparison Pages: Helping Buyers Choose You Over Competitors
Comparison pages help undecided buyers weigh you against alternatives. Here is how to structure them honestly so they convert without turning into…
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