SEO
Franchise SEO: Balancing Brand Pages and Local Pages
Franchise SEO has to serve two goals at once: a strong national brand and dozens or hundreds of locations that each need…
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WordPress
WordPress Hooks: Actions and Filters for Site Owners
Hooks are how WordPress lets themes and plugins change what it does without editing core files. Here is a plain explanation of…
CRO & UX
Video Backgrounds on Websites: Pros and Cons
A video background can make a homepage feel alive, but it can also slow the page, distract visitors and fail on phones.…
SEO
Local SEO for Funeral Homes: Being Found When Families Need You
Families usually search for a funeral home on a phone, under stress, and pick from the first few local results. Here is…
Web Development
Single Page Applications: Pros and Cons for Business Sites
Single page applications feel fast and app-like, but they bring trade-offs for SEO, analytics, accessibility and cost. Here is when an SPA…
Web Development
Software Development Pricing: Fixed Price vs Time and Materials
Fixed price and time and materials are the two main ways to pay for software development. Here is how each model works,…
Automation & Integrations
Automated Appointment Reminders by Email and SMS
Automated appointment reminders cut no-shows and save staff time. Here is how to plan timing, choose email or SMS, write messages, handle…
Analytics & Reporting
Google Analytics Views and Filters: Setting Up a Clean Reporting View
How to structure Google Analytics views and filters so your reports are clean: a raw data view, a test view, a main…
WordPress
WordPress Updates: Core, Theme and Plugin Release Basics
How WordPress releases work: major and minor core versions, automatic background updates, how plugins and themes are updated, and a safe routine…
Analytics & Reporting
Site Search Tracking: Learn What Visitors Look For
Your site search box tells you exactly what visitors want in their own words. Here is how to set up site search…
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