Insights

Practical ideas for real business growth.

Guides on AI automation, search visibility, conversion and reporting for growing businesses.

Latest articles

Performance & Security

Google PageSpeed Insights Scores Explained

PageSpeed Insights scores from 0 to 100 can confuse site owners. Here is what the mobile and desktop scores mean, which metrics…

By Imran M
February 2, 2020 · 7 min read

WordPress

Custom Post Types in WordPress Explained

Custom post types let WordPress manage content that is not a blog post or a page, such as projects, team members, properties…

By Imran M
January 29, 2020 · 7 min read

WordPress

WordPress Permalinks: Choosing a URL Structure

Permalinks are the permanent URLs of your WordPress posts and pages. Choosing a clear structure early saves you from redirects and lost…

By Imran M
January 25, 2020 · 6 min read

Web Development

API Documentation: What Good Docs Include

Good API documentation lets a developer go from zero to a working request without emailing you. This checklist covers what to include,…

By Imran M
January 23, 2020 · 6 min read

Analytics & Reporting

How to Measure SEO ROI

SEO ROI compares what you spend on search with the revenue it brings in. Here is a practical way to measure it…

By Imran M
January 21, 2020 · 6 min read

Analytics & Reporting

Site Speed Reports in Google Analytics

Google Analytics already measures how fast your pages load for real visitors. Here is where to find the Site Speed reports, what…

By Imran M
January 19, 2020 · 6 min read

Ecommerce

WooCommerce Tax Settings Explained

WooCommerce can calculate sales tax and VAT for you, but only if the settings and rate tables are right. Here is what…

By Imran M
January 16, 2020 · 7 min read

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