Search Engine Optimization: Do You Know It All?

Do you want to increase your website traffic? Search engine optimization is something to consider. Many people do not understand how search engines rank websites when a search is completed. This piece offers key information on how to make your site friendlier to search engines.

Try to include a keyword or two in your domain name if possible. Picking a keyword that people search for as your URL will ensure that your website is easier to find in search engines. Your website visitors will come from a variety of sources. It may be advertising or it may be from a random online search.

If you want your site to achieve high rankings, you must make your content more spider-friendly. Spiders have to be able to easily navigate your site before they can properly index it. To help the spiders understand the hierarchy of your website’s pages, craft a site map highlighting the most important factors of your site.

Anchor Text

Consider the anchor text, the actual text of your links, carefully when making internal links on your site. A common example of poor anchor text is “click here”. This anchor text contributes nothing to your search rank. It’s important to use keywords in your anchor text so that they can get picked up by search spiders crawling your site.

Including a site map on your website is key to any search engine optimization process. Spiders will have an easier time crawling your site if there is a site map. If your website is particularly large, you may need several sitemaps. A good rule of thumb is to not have lots of links on each site map.

Site Map

Search engines are known to be attracted by a site map. Devising a site map may help SEO, and also help visitors find their way around your site once they arrive. A site map helps make your website easier to navigate. Not only can your visitors use a site map for navigation, the search engines will be able to index your site better if you have one.

Include transcripts of any streaming media like audio or video on your site in order to help the search engines rank your content. Providing a transcript not only helps viewers that don’t have the right browser plugins for your audio/video; it also provides you more content for the search engines to rank as relevant. This can get you higher in search results.

Search engine optimization cna really improve your website. Everything you read here will help you rise to the top of the rankings and generate more traffic to your site. Make use of these tips to improve your website. So get started today and watch your page rank start rising.

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