Web Development

Single Sign-On: How SSO Integration Works

What single sign-on (SSO) is, how SAML and OAuth/OpenID Connect flows work in plain language, and what to plan when integrating SSO…

By Imran M
July 22, 2020 · 6 min read

Ecommerce

Shopify vs Magento: Which Suits a Growing Store?

Shopify vs Magento compared for growing stores in mid-2020: hosting model, cost shape, customisation, Magento 1 EOL, Magento 2 / Adobe Commerce,…

By Imran M
July 19, 2020 · 6 min read

Web Development

The Web Design Process: From Brief to Launch

A clear web design process from brief and research through wireframes, UI, content, build, QA and launch, so stakeholders know what happens…

By Imran M
July 16, 2020 · 6 min read

CRO & UX

Microcopy: Small Words That Lift Conversions

What microcopy is, where it appears on forms, buttons and empty states, and how small wording changes reduce friction and lift conversions…

By Imran M
July 9, 2020 · 6 min read

SEO

White Hat SEO Practices That Hold Up Over Time

White hat SEO practices that stay within Google's guidelines: useful content, technical health, earned links, clear UX and honest local signals, without…

By Imran M
July 7, 2020 · 6 min read