It’s likely that your siblings and cousins are on Facebook. Chances are your parents or even your grandparents are on Facebook as well. Having said that, are your customers also on Facebook? Keep reading for information on how to conduct a successful Facebook marketing campaign.
The greatest way to interact with your fans is to talk back to them when they post about your company or on your wall. You should monitor your wall regularly and also any related @ messages. It is important to reply to everyone, even more so if it is a complaint or a question.
You need to have a unique Facebook page if you use it for marketing purposes. Add colors and pictures to your page. Facebook users usually respond better to these pages compared to plain ones.
You will win kudos from your customers when you take the time to reply to their wall comments or questions. You need to monitor your wall, and any direct messages you receive. Reply to everyone that you can, and make sure that you’re replying to complaints first.
Use Facebook Offers to promote your special deals. First, write a description of your offer. Then, set the “Promoted Post” flag from your wall. If it’s a good deal, you can give it to people that do not even like your page yet.
Do not ignore any questions or comments that are asked of you on Facebook. If a person has taken the time to reach out to you, thank them for their time and answer any query they have as quickly as possible. Share links to your site or FAQs page to help answer common questions.
Know when it’s okay to post something about your business when you’re not on your personal Facebook page. Posting your opinion on Facebook profiles that you don’t run can get your page some attention. Make sure you’re seeking the right kind of attention. If you feel like you have worthwhile things to say, you should post on other pages. Don’t spam other pages.
Consider Facebook ads. Normal posts to your Facebook page will only promote your products to your current followers. To reach more into your specific channel, you should buy some ads on Facebook. These will add to the traffic that your product brings.
Of course, you want your Facebook marketing efforts to pay off. Set yourself a monthly sales goal when you start marketing on Facebook. It is good to garner lots of “likes,” but you also want to convert them to sales. You should think about changing your strategy if you do not see an increase in your business.
Make a group dedicated to your business. A page for your business allows your customers easy access to asking you questions. Additionally, others may answer posted question if you are unavailable. You can inform group members of special discounts and offer them all types of useful information. This is a really good way to engage your customers.
Always allow people to comment on your page. You might think this helps keep inappropriate remarks away, but it really just tells visitors that you are uninterested in their thoughts.
Facebook lets you share content. It can be used for so much more than chit chat. Treat it as such. Create informational posts and videos to post on your Facebook page. You’ll soon learn that Facebook can get you a lot of people interested in what you’re selling.
Only post professional-looking photos on your wall. You want your followers to equate your business with professionalism, not amateur hour. Use a good camera so that the photos that you take come out great.
Work on responding to all comments left on your page. This includes postings as well as emails. This will take a lot of hard work and effort on your part, but your users will really appreciate this personal touch.
You likely use Facebook yourself, and therefore understand what would appeal to customers. Your knowledge combined with the information in this article will allow your to conduct a successful social media campaign. The more work you put into it, the more profits you’ll earn.
Facebook Offers is a great tool for running contests or giving away free products through your website. All you have to do is set up the offer, then switch it to a Promoted Post through your wall. You may find yourself with new followers if its a great offer.