Business owners know that marketing is key. Maybe your traditional media marketing is failing. In the modern world, however, video marketing has become the most cost-effective method for promoting your business. The following article will show you how to expand your customer base using video marketing.
Marketing videos are best left short and sweet, focused only on the point you wish to make. Most people don’t have the attention span to sit there waiting to get what they’re looking for. If you feel you have to run long in your video, think about doing a series with several parts.
When it comes to videos, the more the merrier. New videos should be posted regularly so that your customers will expect new content from you. Making new videos also forces you to cover new topics, which means some of your videos are more likely to appeal to new customers. You will have more exposure when you make more videos.
Offer the best content you can in order to make your videos catch on. Your videos don’t have to be the most professional to get a lot of views. If the information is quality, the video effects don’t need to be. However, try to get the best quality video camera you can to make a video of good quality.
20 minute videos are frequently too long. If you are demonstrating a certain product, feel free to use up to twenty minutes so you can show all its features. If you are simply talking to your audience to advertise a deal or keep them up to date, your video should not exceed ten minutes.
When editing your video for publication, include screenshots of your website. This lets viewers become a little more familiar with it. You can also use screenshots in your tutorials. Save screenshots from your computer, and use editing software to compile them into your video.
You have to grab people’s attention right away if you want them to view your entire video. The initial 15 seconds are the make or break period. Start off with a unique or interesting point to grab their attention.
Working together with a team can generate great content for video marketing. Team members can be anyone who has a working knowledge of your company. Give your team members their few minutes of fame by listing their names in the credits at the end of the video.
You do not necessarily have to spend a lot of money in order to create a good video. You don’t need to use professional equipment to make a great video. The video does need to be clear and free of shaking, however. There really isn’t even any need to polish your script or come off as a professional pitchman. Just talk to the camera and be calm. And in some cases, you will not even have to edit your video before publishing it. It may be possible to simply use slideshows and screen caps.
If you are going to a convention, a trade show or any other kind of public event, bring a video camera. You may be able to get some great footage there. If you plan on giving a public speech, ensure someone is there to record it.
Remember to write a greeting and a closing into your video script. You need to introduce yourself and your company, as well as what the video’s going to be about. Ending your video, share your company name again and share your call to action.
Come up with a measure of the success rate of your videos. Of course, you can just try to guess about the success of your video. It’s better to check out the hard data. A video that has been viewed many times but doesn’t generate sales is still good, but not as one that gets people to buy your product.
Also make sure to share the video widely. Send it by email to people you know. Post on your blog about it. You can use the regular mail or email to let your current customers know about it. Post it on YouTube, Facebook and other video hosting sites. Spread the news!
You can see now how important it is to use video marketing in your business. Traditional advertising methods are still on the rise, but newer and more engaging techniques are steadily taking the spotlight. In this digital age, it is vital to use videos to establish and keep your online presence. Implement the advice from this article to give your business more exposure to the online world!