Do you want to integrate video marketing into your marketing strategy but don’t know the basics? Do you understand what video marketing is, but not how to do it effectively? This is the place for you. Read on to learn how to improve your video marketing techniques.
Any marketing video should be short. In today’s world, viewers’ time is more valuable and scarce as ever, so you have less time to hold their attention. Longer subjects can be cut into a series of videos.
Do not be intimidated by video marketing. Creating videos is as simple as having a tripod and video camera. You can show your viewers how a product is made or just talk about all the features of your products.
YouTube is the most popular sharing site, and is worthwhile for its video editing features and analytics alone. For example, you can instantly add annotations on your videos easily through YouTube. This provides the perfect means to share links, add extra information or perhaps provide a coupon code.
You have a small window of time to get attention from viewers. You need to make the first 15 seconds of your videos count. Have a ‘hook’ that will draw people in and entice them to watch more.
Each video should be about a precise topic. It is easy to veer off topic when you have not prepared properly. Create an outline for every video and try to stick to it as you film. Keep your eye on the prize and stick with what the topic is teaching if you are hoping for marketing success.
If customers struggle to use your product in a certain way, create a video to show them how to get the job done. On one hand, you will have cleared up any problems and potential customer service issues. On the other hand, you will present a strong and favorable image of your company that is sure to appeal to potential customers.
Include an opt-in form for your mailing list on every page where your videos are posted. When people see the video, they may want to learn more, giving you the best opportunity to promote your product.
If possible, bring recording equipment with you any time you set up shop at a trade show, convention or other industry event. Find some experts and professionals who are willing to answer a few questions for a quick interview and film different things to document the event. If you are presenting your products or talking in public, have someone record it.
Ask those who you view your video to do something. This is better known as the “call to action”. For instance, if you’d like your audience to subscribe to a newsletter, give them the option of clicking a link within your video description. To make this work efficiently, it has to be easy to do for the viewers.
The truth will set you free – and get you more viewers. When creating a video, make sure it’s something you are truly passionate about. People can tell when you’re not being truthful, and that will make you lose customers fast. If you are honest, they’ll keep coming back and may even tell their friends!
Check your videos’ statistics on a regular basis. You’ll be able to check out how many people have seen your video and where they’re from too. You can use all of this information to learn more about your potential customer base.
You can use video marketing to boost your business. You simply need to put the advice in this piece to work and get going on crafting your strategy. The Internet is filled with people who enjoy watching videos. Take full advantage of that opportunity!