Video marketing hasn’t been around for that long, but it’s quickly becoming a very popular form of marketing. The prevalence of high-speed Internet access allows almost everyone to watch online videos. Use videos to your advantage, and the following piece will help you do just that.
Ensure that your marketing videos are to the point and as brief as possible. The normal person’s span of attention is minimal. They want instant gratification when looking for information. If the information you are videoing is longer than 10 minutes, consider making more than one video.
Use videos to keep in touch with customers and other people who are interested in your business. Get customers to submit any questions they have concerning your products or industry and answer them in video form. If possible, offer a prize or incentive to customers whose questions were used in the clip.
When distributing your online videos, don’t overlook the importance of a good title. Titles are what gets viewers to click on play. They will be more likely to watch. Take a little time to create creative titles for your videos.
Don’t forget to include a form for your opt-in mailing list on the page where the video is found. People normally want to register for further information when they like your videos.
You need to ask something of your clients in each video. You will call your customers into action! As an example, if you’d like your viewers to subscribe to a newsletter, request that they click a link provided in the description of the video. To make this work efficiently, it has to be easy to do for the viewers.
Your viewers want you to be honest with them. When creating a video, make sure it’s something you are truly passionate about. When you speak the truth to viewers about something you are passionate about, they will not only enjoy it, but they will appreciate it and come back for more.
Do not place the brunt of video marketing on your shoulders. It’s not possible to think of every great idea on your own. Do some brainstorming sessions with friends, staff and colleagues to get an idea list you can concentrate on. Regularly ask people for feedback and suggestions that they might have, so new ideas are always pouring in.
You can promote your other sites, including social media sites, via video marketing. If someone views your video on YouTube, they are unlikely to search out your Facebook page unless you mention it. Publicizing your sites are going to attract visitors to them and vice versa. When you link your video to your social media profiles, that can truly increase traffic and sales.
Establish some criteria to determine if your videos are successful or not. You should not assume how valuable the video will be to your customers just by guessing. If you can measure the data and track it, you will have a much better idea if you are meeting your goals. See the number of people who have viewed the video, the amount of the video that they actually viewed, etc.
Remember that short and to-the-point videos are much more effective than long and drawn-out ones. Don’t go over three minutes if possible. Five minutes is okay for tutorial videos, though. A short, concise video can pack a powerful punch.
You need to be yourself when you are marketing through videos. People like to see real people when they watch their videos. The more they trust you, the more brand loyalty you will build. Customers will also remember you as they are using your products.
As you have now learned, it is not really all that hard to start doing video marketing. You just need to devote sufficient time to learning about it. This article is a great start. Now, get out there and get started!