Today, online videos are the way of the future in marketing. It is easy to get a simple camera, take a video, and upload it to the Internet. Most people have high-speed Internet connections, ensuring that viewers can check out your videos without delay. If video marketing interests you, here are some things you ought to know.
If you’re going to make a marketing video, keep it short and to the point. Many folks have small attention spans and need to grab relevant information rapidly. If you feel you have to run long in your video, think about doing a series with several parts.
If YouTube is where you place your videos, use their editing features. You can add comments and text in your video. This provides the perfect means to share links, add extra information or perhaps provide a coupon code.
Videos should not be too long. If you’re doing a demo for a product, you can do a 20-minute video to showcase its features. Videos that are just telling people about a deal or giving an update on your company should be no longer than ten minutes.
Spending a lot of money and time on a video does not mean it will yield better results. Just because you have a higher production video, does not mean the impact on your bottom line will be greater. Huge companies have made great marketing plans with simple videos.
Do not veer off topic in the video. It is easy to veer off topic when you have not prepared properly. Try to stick to a pre-written outline of your video. You will see better results from your video marketing efforts if you keep to the topic at hand.
If customers struggle to use your product in a certain way, create a video to show them how to get the job done. You will help solve problems for existing customers, but you will also attract new clients who see that you have the solution they need.
Are your videos meant to convince people to buy one of your products or services? If so, then it’s crucial that you provide a working link in order for them to actually be able to do so. Better yet, place the link within the video itself. This will ensure that the link remains within the video should the video be shared or embedded somewhere else.
Try to get co-workers or other employees interested in creating videos. Your video spokesperson must speak clearly, project a trustworthy air and be at ease in front of the camera. If possible, you can mix things up a bit by featuring multiple individuals.
Have a tone on your videos that is consistent. Are your videos going to be quirky or serious? Take into consideration the item you are marketing and the audience you intend to reach. Keep in mind that the tone you adopt in your videos will convey a certain image of your brand.
Always pay attention to analytic measures of video impact. Find out the origin of the traffic, the time of viewing and the number of times the video is viewed. If there are patterns in this data, you might be able to identify customers that would have otherwise gone unnoticed.
If you aren’t sure where to begin, consider having someone else work on your videos for you. Promote a contest where the winners receive gift certificates. Also, let the contestants know that video that wins will be a commercial on your site.
A YouTube video is not going to take off on its own. It’s important to give it some good marketing via social media, your own website and personal e mails. You need to get it out there for people to see.
Figure out how to determine whether your video is successful or not. The number of total views will one way to find out how successful a video is, but it doesn’t tell you how many people bought a product because of it. You need the tracked statistics in order to know if you’re getting where you’re supposed to. Some things to track are the number of video views, as well as whether or not the video was watched completely.
To do well in video marketing, being transparent and authentic is really essential. Avoid hiding anything in your videos. Make sure you make yourself clear that you’re selling your product. You should always interact with customers if they comment on your videos. Network with other professionals and establish yourself as an expert in your industry.
Music should be used. When you consider the commercials that you have seen, you know that music can add life to any video. Think of music that will work with the video and add it to it. The music will make the content more effective. If you’re not comfortable with appearing onscreen, this also helps.
Stories are an easy way to convey information. Do you have some stories to tell about the products you offer? Share footage from charity functions you have attended and discuss all aspects of it. Also show stories from satisfied customers.
Think about using a voice over if you’re shy. You might be one of the many people who do not feel comfortable appearing onscreen. However, you don’t have to be onscreen! You can do a voice over while showing your product. Simply take a microphone and record over a video you’ve made.
Utilize video marketing to directly interact with your viewers. Create videos that answer their questions rather than just answering them through writing. Videos are a much more engaging form of communication than writing. Your viewers will take notice and be more likely to buy your products or services.
Now that you know a little more about video marketing, you should be comfortable with starting your marketing campaign. Put what you have learned here to good use! You are sure to achieve great success by doing so, and therefore you should get things rolling today.